Unicorns Podcast: The viral YouTubers brewing up Tea Industries

The Unicorns Podcast connects you to some of the best and brightest founders, CEOs, entrepreneurs and business leaders who are building remarkable companies and inspiring others along the way.

Host Justin Kelly, a former broadcast journalist and PR veteran, sits down with leaders from Australia and around the world to unpack how they built their businesses, the challenges they faced, and the lessons they’ve learned along the way.

In this episode, Justin speaks with Alexa Stathakis, CEO and founder of Tea Industries, and Brett Stanford, co-founder of the YouTube phenomenon How Ridiculous. Together, they’ve created a beverage brand that’s making waves across Australia and the United States.

Tea Industries was born from a simple idea: to create a genuinely healthy, sugar-free alternative in a market saturated with sweetened drinks. The collaboration between Alexa and the How Ridiculous team has turned that idea into a fast-growing company, powered by one of the world’s most engaged online communities.

The conversation explores how a young entrepreneur and a group of record-breaking YouTubers built a purpose-driven brand, what it takes to launch a consumer product across two continents, and how their partnership reflects a new era of marketing where established influencers are becoming the brands themselves.

This podcast was developed in collaboration with Tea Industries, a Stockhead advertiser at the time of publishing.

The interviews and discussions in this podcast are opinions only and not financial or investment advice. Listeners should obtain independent advice based on their own circumstances before making any financial decisions.