Forbidden Foods has appointed a new CEO in Alex Aleksic as of 1 July 2023, and made several changes to its board of directors as it pursues its next phase of growth in domestic and international markets.

Aleksic is an experienced public company executive with extensive c-suite experience in small-cap and mid-cap ASX companies, and was previously CFO of Lark Distillery where he was instrumental in its earnings growth, M&A strategy and market engagement which lead to the group achieving a peak market capitalisation of ~$450m.

He was also CFO at Accent Group (ASX:AX1), Shaver Shop (ASX:SSG) and held senior multi-discipline roles within Goodyear Dunlop, Telstra (ASX:TLS), Coles (ASX:COL) and Kodak Australasia.

Aleksic will assume direct operational oversight of Forbidden Foods’ (ASX:FFF) strategy to drive growth in high-margin product channels with an ongoing focus on cost management, leveraging his direct experience in domestic and international markets for the consumer goods and food & beverage industries

“Mr Aleksic’s extensive experience in CFO roles at large consumer goods businesses provides him with the ideal skill set to lead Forbidden Foods’ next phase of growth, with strategic acumen complemented by a disciplined focus on financial performance and cost management,” non-executive chairman Jarrod Milani said.

“Mr Aleksic’s appointment is in line with the Board’s objective to attract top talent to its executive team, and we look forward to providing more updates on the execution of the group’s international growth strategy in the second half of CY2023.”

Poised for growth in US market

Aleksic said he’s excited to join Forbidden Foods following the company’s recent transformation and consolidation.

“Forbidden Foods is incredibly well placed to capitalise on the large addressable markets in the US and Australia and has a solid framework in place for growth,” he said.

To pursue these growth opportunities, FFF has also made several strategic board changes including the appointment of Jarrod Milani as non-executive chairman to replace Tony Rowlinson, who is stepping down from the interim executive chairman role that he held to assist with the company’s leadership transition.

In addition, Marcus Brown has completed his relocation to the US to spearhead the group’s American growth strategy for its leading range of Blue Dinosaur health food products, with the recent engagement with two additional distributors – Gourmet Merchants International and McLane Company – is expected to broaden Forbidden Food’s US footprint and fast track sales growth.

“The accompanying board changes also leave the company well positioned to execute on its growth strategy,” Milani said.

This article was developed in collaboration with Forbidden Foods Limited, a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.

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