The biggest director trade on the ASX in the past fortnight came from one of Australia’s most famous pub barons – Bruce Mathieson of Endeavour Group (ASX:EDV).

Mathieson is 63rd on the Top 200 rich list with a net worth of $1.54 billion. Endeavour is a spin-off from Woolworths (ASX:WOW) – including retail brands BWS and Dan Murphys as well as delivery service Jimmy Bring’s – and a pub portfolio that consists of 30% of pubs across Australia.

He’s been in business since 1974 but partnered with Woolworths since 2000.

Woolworths formed a joint venture in Queensland called MGW Hotels. In 2004 the entity bought ALH Group just a year after it listed on the ASX and changed its name to ALH.

Over the next 15 years the group extended its ownership to 330 venues until in 2019 a deal was sealed to merge the alcohol retailers of Woolworths and ALH.

Mathieson bought $54.6m of shares earlier this month in a deal that took him to owning 15% of the company.


Other buyers

The next biggest buyer was Murray Black from Hot Chili (ASX:HCH) who bought $3 million in a placement.

Mark Okeby from Red Hill Iron (ASX:RHI) bought $2 million in share in an off market trade from his colleague Joshua Pitt.

Still with iron ore, Robert Brierley of Fenix Resoures (ASX:FNX) was another big buyer, purchasing over $1.26 million on market.

Buying in together were Michelle Guthrie and Thomas Bogan from wearables tech company Catapult Group (ASX:CAT) who bought over $700,000 each.

Yes, the same Michelle Guthrie who was managing director of the ABC. She’s been on the board since late 2019 and also is a board member of BNK Bank (ASX:BBC) and game developer Mighty Kingdom (ASX:MKL).

Stuart Tonkin of Northern Star Resources (ASX:NST) bought $468,830 on market while Robert Martin from Bulletin Resources (ASX:BNR) bought nearly $700,000 in a rights issue.



There were several big sales this week. The biggest was made by James Kelly of Lifestyle Communities (ASX:LIC) who sold $43 million on market.

Kelly said the sale was to rebalance his portfolio and assist with liquidity in the market.

Several other sales came after exercising performance rights or options.

Topping the lot was Gregory Goodman, the co-founder of industrial building owner Goodman Group (ASX:GMG), who sold just over $33 million.

Craig Scroggie, the boss of data centres operator NextDC (ASX:NXT), sold $21.7 million to pay a tax bill and bank bridging loans.

Christopher Wilks and Colin Goldschmidt from pathology stock Sonic Healthcare (ASX:SHL) sold over $5 million and $8.4 million respectively.

James Clayton from Breville (ASX:BRG) sold $2.4 million in a transaction shareholders were told was undertaken to pay a tax bill and facilitate a property purchase.

Alice Barbery of casual fashion outlet Universal Store (ASX:UNI) parted with nearly $500,000 to “rebalance her portfolio”.

And Liontown (ASX:LTR) director Stephen Chadwick sold over $2 million in shares, although one other reason he listed was to take up shares in Minerals 260 – a spin off of Liontown’s gold, nickel and copper assets.