Fast-growing Brisbane-based crypto exchange Swyftx has landed a huge Australian sports sponsorship – the NRL.

The three-year partnership will see the Swyftx name appear on LED signage in stadiums and virtual signage broadcast to more than 100 million viewers each year.

The KFC Bunker where live in-game decisions are reviewed will also be renamed the “Swyftx Bunker” from 2023.

“This is a defining partnership for the NRL and Swyftx and represents a major milestone for the Australian crypto industry,” said Swyftx chief executive Ryan Parsons.

“Our Brisbane office overlooks the cauldron, Suncorp Stadium, and many of our staff walk to the ground after work to watch the NRL Telstra Premiership or Ampol State of Origin.

“It’s now clear that crypto and digital asset investing forms part of a typical portfolio and it’s great to see Australians embracing this new technology.”

The partnership includes NRL and NRLW games, finals, the State of Origin and All-Star games. There’s an option to extend it for another two years, through the end of the 2026 season.

“We’re excited to welcome Swyftx as a major partner. Swyftx is an Australian business that operates on a global scale and there are unique ways for our partnership to benefit both organisations,” said NRL chief executive Andrew Abdo said.

“We have a diverse fan base and Swyftx brings an opportunity to promote the game to a wide audience.”

Last month the AFL and the AFL Women’s signed a five-year sponsorship with for an estimated $25 million, which was described at the time as the biggest-ever sponsorship in Australian sport.

The exact sum of this deal is undisclosed, but a Swyftx spokesman said that considering it over the course of the extended five-year term, both the NRL and the crypto exchange believe it’s the biggest ever crypto sports partnership in Australia.

About Swyftx

Friends Alex Harper and Angus Goldman developed Swyftx in 2018, while they were both 27 and living in a share house.

These days it has more than half a million customers across Australia and New Zealand, offers more than 300 digital currencies and says it is the country’s second-largest crypto exchange by trading volume.

It has more than 180 staff on board and has been hiring about one new staffer each day. Harper and Goldman are still with the company, serving as interim chief technology officer and chief solutions architect, respectively.