Aussie-founded, Sydney-headquartered “layer 2” Ethereum scaling company and GameFi studio Immutable has inked a multi-year partnership deal with leading NFT events organiser NFT.NYC.

In June, NFT.NYC hosted the world’s biggest NFT-focused event yet, attracting 16,000+ attendees from 72 different countries to hear 1,500 speakers talk things non fungible.

In November (3-4), the event’s organisers will be taking the event to the United Kingdom for the first time, staging NFT.London. And Immutable, which develops and publishes blockchain-gaming titles Guild of Guardians and Gods Unchained as well as integrating its Immutable X network with Illuvium, GameStop and others, will be heavily involved.

That’s probably an understatement – it will actually be the main title sponsor.

“We have been deeply committed to integrating NFTs into the attendee experience since our first NFT.NYC in 2019,” said NFT.NYC co-founder, Jodee Rich. “Immutable will play an important role in scaling those experiences to all attendees, helping us deliver unforgettable NFT moments at all of our events.”

Immutable co-founder Robbie Ferguson described the partnership as “a first for the industry” and said that his firm, which consists of Immutable X and Immutable Games Studio, aims to bring “exciting experiences and engaging activities at all NFT.NYC events”.


Immutable’s progress seems inexorable

Employing zero gas fees for the minting, transferring and trading of NFTs, Immutable X (token ticker: IMX) has earned itself a reputation as both an economical and energy-efficient NFT platform.

Back in early June, for instance, it helped the Illuvium open-world, monster-battling, land-building, beast of a blockchain game sell out its 20,000 plots of digital land, generating US$72 million. That was considered one of the most successful gaming-metaverse sales yet, even amid the full bear-market fear that surrounded the Terra Luna ecosystem collapse.

Also in June, Immutable showed further commitment to the crypto-gaming sector, announcing and launching a whopping great US$500 million venture fund focused on investing in, and helping to develop, blockchain gaming and NFT projects.

More recently, Immutable nabbed the no.1 spot on LinkedIn’s 2022 Australian Top Startups List, which ranks Aussie companies on headcount growth, ability to attract elite talent from world-class firms, and how they engage LinkedIn users.

Incidentally, as reported by SmartCompany, payments facilitator Zepto, which recently partnered with Coinbase’s Australian chapter, came in second place on the LinkedIn list. And Immutable also has a connection with Coinbase.

The exchange giant’s Australian Country Director John O’Loghlen recently confirmed with Stockhead that Coinbase Ventures had made an early-stage investment into Immutable, along with a handful of other well-known Aussie-founded blockchain projects.