Melbourne-based crypto exchange BTC Markets has added a new chief operating officer to beef up its leadership team as crypto trading gathers steam.

Anna Clive was most recently COO of the business marketing company Thryv Australia, formerly known as Sensis, the owner of Australia’s White Pages and Yellow Pages business.

She also spent nearly a decade as Deloitte Consulting as a leader in its strategy and operations management consulting practice.

Based in Melbourne, Clive will oversee the day-to-day administrative and operational functions of BTC Markets, including product, marketing, sales, service and corporate functions.

BTC Markets said the local market “faces remarkable regulatory changes and appears ripe for disruption”.

The company in September announced a partnership with neobank Volt Bank to let it offer banking services to BTC Markets customers using Volt’s banking license.

“We are delighted to welcome Anna to the team and couldn’t be happier with the timing of her appointment,” said BTC Markets chief executive Caroline Bowler.

“At BTC Markets, we have witnessed remarkable growth in the business over the past year,” Bowler said.

“With that, we have significantly increased the team size, which is testament to the monumental level of activity, both in the crypto industry and in our business.

“Anna is known for leading people and developing cultures that emphasise data-driven decision making, innovation, collaboration, flexible and inclusive working environments, and inspires exceptional performance across the whole of the business.

“She has exceptional achievements under her belt, and we look forward to her support in executing the company’s strategy across the business as well as maintaining elevated levels of customer service.”