Crypto.com partners with four more AFL and AFLW clubs
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Crypto.com has deepened its partnership with the AFL, partnering with four more clubs following its $25 million five-year deal with the league itself and the Adelaide Football Club announced in January.
The Singapore-based crypto platform is partnering with the Fremantle Dockers, Gold Coast Suns, the Greater Western Sydney Giants and the Richmond Tigers.
The three-year deal includes both the men’s and women’s teams of each club. With five teams in total, the deals “give Crypto.com a truly national presence” and entrench the exchange in the AFL and AFLW ecosystem, the company said.
There’ll be Crypto.com branding on the coaches polo of the Giants’ AFLW team this weekend. The Crypto.com brand will also soon appear on the Suns’ match day assets at Metricon Stadium and digital channels.
“As the adoption of cryptocurrency in Australia continues to grow, so too does our commitment and investment to the market as we continue to see incredible engagement and potential,” said Steven Kalifowitz, chief marketing officer of Crypto.com.
“With the popularity and dynamic fanbase of the AFL, AFLW, and these clubs in particular, we are excited to forge deeper relationships with an important audience, engage and educate more consumers in cryptocurrency, and support these incredible teams as they accomplish so much on and off the field.”
Founded in 2016, Crypto.com says it has 10 million users worldwide and a world-class partnership portfolio, including the recently announced Formula 1 Crypto.com Miami Grand Prix and deals with the UFC, the Philadelphia 76ers, European soccer powerhouse Paris Saint-Germain and the Crypto.com Arena in Los Angeles.
“Crypto.com has partnered with a number of elite sporting codes and teams around the world and they are at the forefront of technology and innovation in an emerging industry,” said Suns chief executive Mark Evans.
Giants chief commercial officer Shaun James said the club saw “great alignment with Crypto.com as cryptocurrency and blockchain technology evolves rapidly across the world.”