Aussie crypto exchange Swyftx gets on the grid at Bathurst
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One of Australia’s leading crypto exchanges, Swyftx, has announced its foray into motorsports sponsorship, striking a signage deal with the Repco Bathurst 1000.
The exchange, which has more than 470,000 customers across Australia and New Zealand, is also teaming up with rising star driver Jordan Cox, sponsoring his car for the TCR Bathurst 400.
Cox has earned himself something of a reputation for boldness on the track and apparently goes by the nickname “Internet Sensation”. Probably not as catchy as “King of the Mountain”, but still, these are slick moves…
As part of its Bathurst 1000 partnership, Swyftx will sponsor signage at iconic locations around the Mount Panorama circuit, including Brock’s Skyline and pit entry.
The announcements mean Swyftx joins fellow crypto exchange CoinSpot with a growing presence in the Aussie motorsport scene. The latter recently confirmed it is backing two drivers at the GT World Challenge event as part of the support bill for the Bathurst 1000.
Swyftx chief marketing officer, Chris Vanek, said Australian motorsport was now a focus for the exchange, with racing attracting significant national and international coverage.
“We have a lot of motorsport fans and race drivers using our platform, so it was an easy decision to deepen our commitment to the sport,” said Vanek. “Australia’s crypto adoption is rapidly growing, with a quarter of the population already having traded.”
In other recent sports-and-crypto-related news… the Los Angeles Rams wide receiver Odell Beckham Jr (aka “OBJ”) announced last week that he will, ahem, “receive” his NFL salary in Bitcoin through Square’s Cash App.
And that’s an annual salary worth about US$4.25 million. Let’s hope he HODLs some of it.
It's a NEW ERA & to kick that off I'm hyped to announce that I'm taking my new salary in bitcoin thanks to @CashApp. To ALL MY FANS out there, no matter where u r: THANK YOU! I’m giving back a total of $1M in BTC rn too. Drop your $cashtag w. #OBJBTC & follow @CashApp NOW pic.twitter.com/ds1IgZ1zup
— Odell Beckham Jr (@obj) November 22, 2021
The NFL star, who sports a CryptoPunk as his Twitter avatar, is also reportedly giving away US$1 million in Bitcoin via Cash App.
The Green Bay Packers’ quarterback, Aaron Rodgers also recently decided to take a portion of his salary in Bitcoin and established a similar giveaway through the Cash App.
Meanwhile, Rodgers’ teammate, running back Aaron Jones, is working as an ambassador with the FTX crypto exchange, alongside the likes of NFL legend Tom Brady, NBA star Steph Curry and others.
What else? Oh yes, there was Crypto.com’s little naming-rights deal with an iconic US sports stadium the other week, too.
Sports and crypto… think it might be a thing?