Having already joined the Bored Ape Yacht Club NFT DAO (decentralised autonomous organisation), sportswear giant Adidas is now releasing an NFT collection of its own, dropping today (December 17).

The drop is part of the brand’s  “Into the Metaverse” campaign, which is a collaboration with Bored Ape Yacht Club, Punks Comic, and gmoney.

The NFTs give owners access to exclusive Adidas-branded merch drops and the ability to have a say in the future of the Into the Metaverse NFT community.

This first drop, set to go live on Adidas’ metaverse landing page, includes the tracksuit worn by Adidas’ Bored Ape (ape #8774, aka “Indigo Herz”), a black hoodie and an orange beanie.

The hoodie features a crypto address and the three collaborating entities’ logos, while the beanie represents the one worn by CryptoPunk #8219, which is owned by gmoney, a renowned NFT influencer.

Created by a group of NFT developers called Pixel Vault, Punks Comic is an NFT and physical comic series that brings the collaboration to life with various “crypto degen” characters, such as Indigo Herz, “Courtney” and others.

The NFT drop’s supply appears to be 30,000 and Adidas has revealed that each will be priced at 0.2 ETH, which is about US$770 at the moment with Ethereum ducking below US$3,900 a short time ago.


More metaversal movers

Having also recently purchased a plot of land in The Sandbox (SAND) digital realm, Adidas is only one of several big “real world” companies making moves  into the hyped-up metaverse just recently.

Following Facebook’s overarching rebrand to “Meta” in October, Budweiser, Pepsi, Disney, McDonald’s and Nike just to name a few bigguns, have all been dipping their toes in to varying degrees.


And, as we reported the other day, Adidas’ big rival Nike has now acquired the digital sneaker studio RTFKT, which is backed by big-player venture capital firm Andreessen Horowitz.

The Nike partnership resulted in rocketing prices for RTFKT’s digital collectibles, with the floor price of its “Clone X Mint Vial” NFTs jumping from 3.8 ETH to a bit about 9.2 ETH at the time of writing. That’s more than US$35,000.

Crazy times.