Adidas apes further into metaverse with new collaboration and NFT drops

Having already joined the Bored Ape Yacht Club NFT DAO (decentralised autonomous organisation), sportswear giant Adidas is now releasing an NFT collection of its own, dropping today (December 17).

The drop is part of the brand’s  “Into the Metaverse” campaign, which is a collaboration with Bored Ape Yacht Club, Punks Comic, and gmoney.

The NFTs give owners access to exclusive Adidas-branded merch drops and the ability to have a say in the future of the Into the Metaverse NFT community.

https://twitter.com/punkscomic/status/1471560087156232202

This first drop, set to go live on Adidas’ metaverse landing page, includes the tracksuit worn by Adidas’ Bored Ape (ape #8774, aka “Indigo Herz”), a black hoodie and an orange beanie.

The hoodie features a crypto address and the three collaborating entities’ logos, while the beanie represents the one worn by CryptoPunk #8219, which is owned by gmoney, a renowned NFT influencer.

All of us, right here, right now, are working towards a more equitable future. They will laugh at us. They will call us crazy. But eventually, they will join us. Tomorrow we make history.

/// Impossible is Nothing /// pic.twitter.com/cjpb7JWCwi

— gmoney.9dcc.eth (@gmoneyNFT) December 16, 2021

Created by a group of NFT developers called Pixel Vault, Punks Comic is an NFT and physical comic series that brings the collaboration to life with various “crypto degen” characters, such as Indigo Herz, “Courtney” and others.

https://twitter.com/punkscomic/status/1469321295842131975

The NFT drop’s supply appears to be 30,000 and Adidas has revealed that each will be priced at 0.2 ETH, which is about US$770 at the moment with Ethereum ducking below US$3,900 a short time ago.

Adidas is dropping 30,000 NFTs at .2 $ETH tomorrow. Just short of $24mil.

Adidas joining the space is a great thing and I'm excited to buy in but that amount of capital leaving the ecosystem isn't great for liquidity.

Normalize acknowledging imperfects in projects you support.

— 2070 (@Punk_2070) December 17, 2021

More metaversal movers

Having also recently purchased a plot of land in The Sandbox (SAND) digital realm, Adidas is only one of several big “real world” companies making moves  into the hyped-up metaverse just recently.

Following Facebook’s overarching rebrand to “Meta” in October, Budweiser, Pepsi, Disney, McDonald’s and Nike just to name a few bigguns, have all been dipping their toes in to varying degrees.

https://twitter.com/copchamp/status/1470708102693625856

And, as we reported the other day, Adidas’ big rival Nike has now acquired the digital sneaker studio RTFKT, which is backed by big-player venture capital firm Andreessen Horowitz.

The Nike partnership resulted in rocketing prices for RTFKT’s digital collectibles, with the floor price of its “Clone X Mint Vial” NFTs jumping from 3.8 ETH to a bit about 9.2 ETH at the time of writing. That’s more than US$35,000.

Crazy times.

RTFKT is now a part of the NIKE, Inc. family. 🌐👁‍🗨 pic.twitter.com/5egNk9d8wA

— RTFKT (@RTFKT) December 13, 2021