Unicorns Podcast: Payday Deals founder – the secret to success for online business is knowing your customers
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The Unicorns Podcast connects you to some of the best and brightest founders, CEOs, executives, business owners, VCs and inspiring leaders who make things happen and inspire others.
Hosted by media veteran and CEO of Mojo Media, Justin Kelly, we chat to leaders on the front line on how to get started, what it takes to build a successful business, how to overcome challenges, and advice for those on a similar journey.
In this episode, Justin speaks with Rojie Tadros, Founder and CEO of Australian-based online marketplace, Payday Deals.
Founded in 2017, Tadros has built Payday Deals from the ground up as one of the most reliable and trusted online retailers with competitive deals on over 30,000 products. His goal is for 1 million products.
With a background in digital marketing, Tadros discusses the critical role marketing plays in building a successful e-commerce business and how he’s adapted his business strategies in the wake of the pandemic.
He lifts the lid on how the e-commerce sector is currently performing, what bricks and mortar businesses need to do to adapt, how customer preferences have changed, and what Aussies have been splurging on in lockdown.
Tadros also reveals future goals for the business and how he plans to take on the major players in the ever-evolving e-commerce space.
Click below to tune in.