Unicorns Podcast: How myPlates is bringing the bling to our roads

The Unicorns Podcast connects you to some of the best and brightest founders, CEOs, executives, business owners, innovators, entrepreneurs and inspiring leaders who make things happen and inspire others.

Host Justin Kelly – former broadcast journalist and PR veteran – chats with leaders from across Australia and internationally on business strategy, what it takes to build a successful company, how to overcome challenges and advice for those on a similar journey.

In this episode, Justin interviews David McGrath, CEO of myPlates.

myPlates has transformed number plates from a bureaucratic requirement into a vibrant form of personal expression. By offering customisable designs and unique letter-number combinations, the company allows drivers to turn their vehicles into personal statements.

Partnering with popular sporting organisations like the NRL and AFL, myPlates enables customers to showcase their passions and individuality.

The service provides an affordable annual subscription that makes personalisation accessible to a wide range of customers. By working closely with government bodies, myPlates ensures that custom plates meet safety standards and remain fully compliant with regulatory requirements.

Their diverse customer base ranges from businesses with branded vehicles to sports fans, eager to display team loyalty.

Looking ahead, myPlates is leveraging technology to enhance its offerings. With plans to integrate AI into their recommendation engine and explore innovations like emoji plates and commemorative designs, the company is positioning itself at the forefront of automotive personalisation.

The emerging market for collectible plates, particularly those with unique number sequences, further demonstrates the growing appeal of this creative approach to vehicle registration.

This podcast was developed in collaboration with myPlates, a Stockhead advertiser at the time of publishing.

The interviews and discussions in this podcast are opinions only and not financial or investment advice. Listeners should obtain independent advice based on their own circumstances before making any financial decisions.