Unicorns Podcast: BlueBet (ASX:BBT) - the true blue Aussie bookie taking on the world

The Unicorns Podcast connects you to some of the best and brightest founders, CEOs, executives, business owners, VCs and inspiring leaders who make things happen and inspire others.

Hosted by former broadcast journalist and PR veteran, Justin Kelly, we chat to leaders on the front line on how to get started, what it takes to build a successful business, how to overcome challenges, and advice for those on a similar journey.

In this episode, Justin talks with Bill Richmond, CEO of Australian wagering company BlueBet (ASX:BBT).

BlueBet is a profitable, debt-free, Australian wagering operator, which has been self-funded since its establishment in 2015 and has a track record of strong growth. It is an Australian publicly listed company (ASX:BBT) with offices in Darwin and Sydney and operates under a Northern Territory Gambling Licence.

BlueBet is powered by a scalable, cloud-based technology platform, which has been materially customised and enhanced by the Company to focus on providing customers with the best experience possible.

BlueBet has developed its customer-facing technology platform, website and native apps with a mobile-first strategy, to deliver a premium mobile experience to the customer.

BlueBet’s control of the technology platform, website and native apps allows for agile and dynamic product development and innovation and provides management with total control over the product road map of the business.

The Company is led by an experienced Board and senior management team, with several key executives having held senior management and leadership positions with well-known wagering and gaming companies including Sportingbet, Centrebet and Aristocrat.

Attaining approximately 1.2% market share, since its inception, BlueBet has produced strong operating and financial results demonstrating the quality of its product offering and the operating leverage within the business.

In this episode, Bill talks through how the business began; the recent Spring Carnival; its public listing earlier this year; its growth of market share in Australia and its big push into the biggest online sports market in the world, the United States.

Tune in below.