Sex chocolate – what the fudge is that all about?

It looks like dessert and promises fireworks. Sex chocolate is the latest intimacy trend but, before you unwrap it, here’s what health experts want you to know.

Words by Tianna Nadalin for bodyandsoul.com.au

From libido-boosting lollipops to TikTok-famous tonics, the wellness world has no shortage of buzzy products that claim to spice things up in the bedroom.

The latest one getting hearts racing? Sex chocolate.

More specifically, a product called Tabs sex chocolate – a small square of decadence designed to “elevate your experience” naturally, with a cheeky promise to kick in within 30 minutes.

But what actually is sex chocolate, and does it do what it claims?

What is sex chocolate?

Dietitian and Be Fit Food founder Kate Save says ‘sex chocolate’ is a catchy name for “chocolate-based products infused with functional herbs and botanicals”.

“They’re aimed to enhance sexual performance, mood or arousal by combining the sensory pleasure of chocolate with compounds thought to affect libido or relaxation,” she explains.

Think of it as an edible aphrodisiac – with the added fun of tasting like a treat.

And one of the most viral versions right now is Tabs – a so-called “performance supplement” that promises to spice up your sex life in 30 minutes or less.

The brand says its chocolate squares are infused with a proprietary blend of herbs and amino acids designed to “increase arousal, enhance touch” and “maintain focus”.

How do sex chocolates work?

Save, who is also an exercise physiologist and diabetes educator, says sex chocolates work on two levels.

“First, cocoa contains natural compounds like flavonoids and phenethylamine (PEA), which may support mood and blood flow; second, the added botanicals – such as Epimedium, maca and Kanna – have roots in traditional medicine for boosting libido, reducing stress and improving emotional wellbeing,” she explains.

“While some small studies support these effects, the clinical evidence is still early stage and often inconclusive, especially when it comes to dosage and long-term impact.”

She says these ingredients are often found in natural libido supplements, but results can vary widely from person to person due to factors such as hormones, stress levels and individual health.

Kate Save breaks down some of the key ingredients in sex chocolates

Cocoa: Rich in antioxidants (flavanols), cocoa may support nitric oxide production, encouraging vasodilation – an important factor in sexual arousal, especially in men. There’s moderate evidence supporting cocoa’s role in improving vascular function and blood pressure regulation.

Epimedium (horny goat weed): Traditionally used in Chinese medicine for libido support, Epimedium contains icariin, which may mimic some effects of erectile dysfunction medications. However, human research is scarce and its effects in over-the-counter doses are not well established.

Maca root: Some studies suggest maca may support sexual desire in both men and women, though findings are inconsistent and often based on small sample sizes. Any benefits likely stem from its impact on energy and mood, rather than direct hormonal effects.

Sceletium tortuosum (Kanna): Known for its calming effects, Kanna may reduce stress or anxiety, both of which can impact libido. It interacts with serotonin pathways, but research is mostly in early stages and focused on mood enhancement rather than sexual function.

Does sex chocolate actually boost libido?

Some people swear by it – others say it’s more placebo than powerhouse.

“There’s potential, but not proof,” Save says.

“If anything, its effects may be more related to improvements in mood, relaxation or circulation – all of which can indirectly support sexual desire.”

That said, Save reiterates there is limited clinical evidence to support the effectiveness of sex chocolates as a guaranteed libido enhancer.

Is normal chocolate an aphrodisiac?

Despite no strong scientific evidence that chocolate alone boosts libido, it does stimulate pleasure-related chemicals such as dopamine, serotonin and endorphins.

In that sense, it may help set the tone for intimacy by supporting emotional pleasure and connection.

That isn’t necessarily a bad thing.

If something makes you feel more confident, relaxed or in the mood, it may help improve intimacy by reducing performance anxiety or increasing arousal through anticipation alone.

Are there any side effects?

Because these products are often made with natural ingredients, they’re generally well tolerated – but not totally risk-free.

“Most of these ingredients are likely safe in small quantities, but it’s not always possible to guarantee safety without knowing the specific doses and combinations used,” Save cautions.

She says some people may be sensitive to stimulants or herbs such as ginseng or L-arginine, especially if they have underlying health conditions or take certain medications.

“Anyone with underlying health conditions, taking regular medications, or who’s pregnant or breastfeeding should consult a healthcare professional before use.”

Who should be careful?

• Epimedium may interact with blood pressure or heart medications and cause side effects including dizziness or dry mouth.
• Kanna can intensify the effects of antidepressants, increasing the risk of serotonin-related side effects.
• Maca is usually well tolerated, but it may cause digestive upset in large doses.

Other ways to support sexual wellness

If you’re looking to naturally boost libido, Save says lifestyle factors often have the strongest scientific backing.

“Regular cardio, a nutrient-rich diet (especially with omega-3s, antioxidants, zinc), quality sleep and effective stress management all play a key role,” she says.

“So too does maintaining balanced hormones, stable blood sugar and healthy circulation, particularly for those with metabolic conditions.”

Gut health, in particular, is often overlooked.

“A healthy gut supports mood, hormone balance, emotional wellbeing and even attraction.”

Emotional connection also matters.

“Open communication and intimacy with a partner can significantly influence sexual desire and satisfaction,” Save says.

To support both gut and sexual wellbeing

• Include fermented foods (yogurt, kefir, kimchi)
• Eat more prebiotic fibre (garlic, onions, leeks, asparagus)
• Cut back on sugar, alcohol and heavily processed foods
• Prioritise consistent sleep, daily movement and stress reduction
• Choose zinc and omega-rich foods to support hormone balance.

Together, these habits create a more balanced internal environment, laying the groundwork for improved mood, desire and overall wellbeing.

This article first appeared at bodyandsoul.com.au