The Unicorns Podcast connects you to some of the best and brightest founders, CEOs, executives, business owners, innovators, entrepreneurs and inspiring leaders who make things happen and inspire others.

Host Justin Kelly, former broadcast journalist and PR veteran, chats with leaders from across Australia and internationally on business strategy; what it takes to build a successful company; how to overcome challenges, and advice for those on a similar journey.

In this episode, Justin talks with Adam Lubofski, founder and CEO of Safewill.

Safewill is Australia’s highest-rated will-writing platform. It’s on a mission to make wills affordable and easy enough for everyone to safeguard their life’s work. Its modern approach to Wills means you can start, complete, and update your bespoke will anywhere, anytime. No lawyers fees, no hidden costs, no appointments.

Safewill is changing the way Australians think about and plan for their end of life. Safewill allows users to create comprehensive digital estate plans, from lawyer-drafted wills to Enduring Power of Attorney and Enduring Guardianship, and access specialist legal advice at the click of a button.

Safewill is also profoundly impacting the not-for-profit sector, having raised over $500 million in gifts in wills for charities since 2019.