Tinybeans grows paid subscribers 80% through strategic US acquisition

• Tinybeans will almost double subscribers through a strategic US acquisition
• The company will acquire journaling platform Qeepsake for US$2.7m all-scrip, with no cash outlay
• The deal results in combined pro-forma FY25 revenue of US$8.9 million

Special Report: Australian family-tech company Tinybeans Group is set to almost double its subscriber base and significantly boost revenue after acquiring US-based digital journaling platform Qeepsake Inc.

The US$2.7 million all-stock transaction, which requires no cash outlay, adds roughly 49,000 paid subscribers on day one.

Post-integration, TinyBeans (ASX:TNY) expects its combined paid subscriber number to be around 90,000, representing an 80% lift on its FY25 result, plus millions of free users.

The deal increases combined pro-forma FY25 revenue to about US$8.9m, an 85% uplift on Tinybeans’ FY25 result, positioning the company as a category leader in the emerging “privacy-first family memory” space.

Transformation step

Chair James Warburton said the acquisition was a transformational step for the business.

“The acquisition of Qeepsake nearly doubles our scale, strengthens our US presence and accelerates our path to profitability all in a highly capital-efficient way,” he said.

“It delivers growth without a cash outlay and at a fraction of the cost of organic subscriber acquisition.”

Tinybeans CEO Zsofi Paterson described Qeepsake as a natural fit for the company’s privacy-first ecosystem.

“Together, we’re creating the leading private family-memory platform – combining Tinybeans’ photo-sharing experience with Qeepsake’s journaling expertise to deliver a richer, more connected experience for families,” she said.

About Qeepsake

Founded in Boston, Qeepsake allows parents to record family milestones through text messages and app notifications, later turning them into printed keepsake books. Its model of automated prompts and private sharing mirrors Tinybeans’ mission to offer an alternative to public social platforms.

Post-acquisition, Qeepsake chair Cliff Sirlin will join the Tinybeans board as a non-executive director, bringing experience from US consumer tech and digital media.\

Qeepsake CEO Tracy Cho will also join the Tinybeans executive team as general manager – Qeepsake.

The move also deepens Tinybeans’ presence in the US$3.8 billion US photo-book printing and digital memory market, a sector increasingly defined by parents’ shift away from public social platforms.

Qeepsake’s strong US footprint and loyal subscriber base give Tinybeans a commanding position in North America, now its largest growth market.

Integrating capabilities

Tinybeans said it planned to integrate Qeepsake’s journaling capabilities into its own platform through FY26, adding a new, premium subscription tier.

The combined business accelerates Tinybeans’ path to profitability, driven by integration synergies and a scalable subscription model.

This integration also lays the foundation for Tinybeans’ next phase of product innovation.

The company plans to introduce AI-assisted journaling and memory curation tools, expanding beyond photos and text to include voice and video all designed within a privacy-first framework.

This comes as privacy-focused technology companies emerge as winners of the so-called “anxiety economy” – a market increasingly driven by parental concern over digital safety.

The trend has already fuelled the rise of fellow ASX-listed player Life360 (ASX:360), which saw revenue climb 34% in the June half and subscribers hit 2.5m.

Tinybeans is capturing the digital side of that same sentiment, offering parents a safe alternative to mainstream social media for sharing family milestones.

This article was developed in collaboration with Tinybeans, a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.