Smashed avo generation would buy a solar battery — if they owned a house
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Under-35s love the idea of domestic solar batteries and would buy one for their house — if they owned one.
While only 27 per cent of 18-35 year olds own a solar power system, three quarters of those have a battery to store the energy or want one, according to a Climate Council poll on battery adoption.
In Australia, a 14 kWh Tesla Powerwall battery — enough to power a three-bedroom home — costs $9050 plus up to $2900 for installation.
However they would not have big impact on solar battery take-up, because home ownership was low in that age group, said Climate Councillor Andrew Stock.
“If you don’t have a house or a property that you own you are significantly currently disadvantaged, not just with the potential to install a battery but the possibility to put solar in, which is an integral part of having a solar plus battery system,” he told Stockhead.
“It is a problem for people that would be renting.”
That could be a long-term problem for the domestic battery industry, as young people are increasingly turning away from the idea of buying their own home and towards other investment options such as stocks.
Warwick Johnston, founder of solar energy consultancy Sunwiz, suspects that higher levels of desire for home energy storage among younger people is because they are just more tech savvy.
“Young people are more likely to embrace modern technology,” he said.
“It’s a new paradigm of energy, where you make your own… it’s almost as while people are becoming more decentralised in their economic interactions [such by using businesses such as Airbnb] and also in their energy interactions.”
Mr Johnston said earlier this week that because Australians have passionately adopted the rooftop solar panel, the country was a popular market for foreign manufacturers to test their products.
The under-35s were also more likely to think that having a battery in the house would save them money than older generations.
Mr Stock is positive about the level of awareness among the 1,928 Australian surveyed.
He says the survey shows that all people across the age spectrum had a good understanding of the importance of large and small scale battery systems in strengthening the national grid, and as a way to take carbon out of the power supply sector.
That awareness is being driven largely by rising power prices which is encouraging people into researching solar panels. Australia’s already-large number of homes with panels as well as publicity around manufacturers such as Tesla and local player Redflow, and installers offering solar and storage packages, are also factors.