PlaySide goes back to Hollywood, scores licensing deal for The Godfather
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PlaySide Studios (ASX:PLY) has leveraged its Hollywood contact book to land a new games licensing deal based on The Godfather film franchise.
The deal will see PlaySide “license, develop and publish The Godfather mobile video game” in an agreement with ViacomCBS, on behalf of the Paramount Pictures film studio.
PLY will receive licensing rights to use intellectual property pertaining to The Godfather, and take sole responsibility for publishing the title on iOS and Android mobile devices.
It marks the second agreement PlaySide has signed with a Hollywood studio this year, following a similar deal with MGM Studios to develop a game based on the film franchise Legally Blonde.
The Godfather title will be free to play, and will incorporate themes and messages from the famous film franchise.
PlaySide said the deal met the criteria for its broader licensing strategy to take “end-to-end ownership of the development, marketing, and management of a growing portfolio of globally recognised brands”.
Under the terms of the agreement, PLY will make a number of licensing payments to Paramount during the development phase.
Once the game is released, the two sides will engage in a profit-sharing agreement from game revenues generated, for the duration of the agreement which PlaySide said is a “multi-year” deal term.
PlaySide CEO Gerry Sakkas said the deal is a by-product of the extensive working relationships that PLY has established with US production studios over the past nine years.
“To be trusted with this license, PlaySide has again demonstrated the confidence leading global movie studios have in us to deliver a high-quality product,” Sakkas said.
Based on the 1969 novel of the same name by Mario Puzzo, The Godfather franchise has had an enduring impact on pop culture and featured some famous performances from actors Marlon Brando and Al Pacino.
Along with the development of its Legally Blonde game, The Godfather title will be “a key focus for PlaySide over the course of 2021, as the company seeks to develop world class games befitting these iconic movies”, PLY said.
Shares in the company ticked higher by three per cent, to 31c in morning trade.