Special Report: AppsVillage (ASX:APX) launches a new software platform named JARVIS, built to serve as a virtual marketing manager.

Small businesses across the globe have been facing the difficulties of a slowed economy due to the COVID-19 pandemic for months.

As of May 2020, 74% of businesses in Australia have had to operate under modified conditions – and as they begin to recover from the virus’s economic downfall, this could point to a higher demand for online marketing and specific tools to help them get back on track.

In response to this, SaaS solutions provider for small to medium sized businesses AppsVillage has today launched JARVIS – and no, it’s not the kind of artificial intelligence technology that runs Stark Industries – but more a virtual marketing manager designed specifically to build and manage intelligent online advertising and promotional campaigns.

Instead of assisting with the functionality of Stark super suits, AppsVillage’s JARVIS algorithm draws on the SMB’s Facebook page’s data to learn about the product or service offering, to construct a Facebook promotional campaign that aims to yield the best customer reach, call to action and user conversion results.

Max Bluvband, founder and CEO of AppsVillage said this was an opportunity to help Australian SMEs get back on their feet in a lower-cost way than it would to hire a human marketing manager.

“This new generation of AppsVillage algorithms serves as a significant upgrade of the existing platform that can perform intelligent solutions to a small business’s marketing program,” said Bluvband.

“Among its many new features, it includes a revamped database of possible campaign graphic designs, smart targeting of audience and reach by cross-segmentation such as age, geographic location and interests, continuous conversion tracking, optimisation algorithms and more.”

With people worldwide spending less than usual and dipping into their savings or superannuation just to get by, Bluvband saw this as an opportunity to help small to medium sized businesses by offering them a digital solution instead of having to hire top marketing talent.

“Small businesses do not have the luxury of employing top talent that will design, analyse and maintain their online Facebook advertising campaigns. So, we decided to provide them with a virtual one.”

“JARVIS is an homage to what AI can do for us when used responsibly,” said Bluvband.

The novel JARVIS platform features the following key fundamental upgrades:

  • A revamped database of possible campaign graphic designs for constructing individually adapted ads for higher conversion rates
  • Specific reach and audience targeting by cross segmentation such as age, geo-location and interests
  • Intelligent analytics constructs including automated custom campaign views, traffic, engagement, call to actions and redemptions
  • Continuous conversion tracking with real-time adaptation of campaign parameters for enhanced business development, sales, and lead generation
  • High-frequency cost optimization algorithms to provide optimal budget use against online bids for advertising space assets
  • Advanced bid strategies allowing to scale while keeping profitability
  • Cross network promotions, working with top tier premium networks and keeping the quality of traffic to high standards.

This upgrade follows the initial launch and integration of AI into APV’s app development software in February 2020 to continuously enhance and improve its intelligent automation offering for its global SMB customer base.

This story was developed in collaboration with AppsVillage, a Stockhead advertiser at the time of publishing. This story does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.

 

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