Live Verdure increases stake in Decidr.ai to 51pc controlling interest

Live Verdure has acquired an additional 6% equity stake in Decidr.ai for $13.2 million
The company now has a 51% controlling interest in the artificial intelligence platform
Live Verdure said it will have greater ability to influence and drive Decidr’s strategic direction

Special Report: Wellness technology company Live Verdure has acquired an additional 6% equity stake in Decidr.ai for $13.2 million, increasing its holding to a controlling interest of 51% in the artificial intelligence (AI) platform.

Live Verdure (ASX:LV1) said payment was being facilitated by an interest-free loan from Decidr Group Pty Ltd, which is payable over a 36-month term.

The increased stake builds on key milestones and partnership terms established in the Memorandum of Understanding (MoU), which was announced to the market in September 2024.

The company said it reinforces its commitment to accelerating Decidr’s growth and expanding its transformative AI solutions across industries.

With a controlling interest, Live Verdure said it would have greater ability to influence and drive Decidr’s strategic direction, ensuring alignment with its broader goals of AI enablement and value creation.

The company said Decidr had continued to demonstrate rapid traction across diverse industries and new partnerships which have created multiple new revenue opportunities between and within partner ecosystems.

Live Verdure said these emerging partnerships have presented a timely opportunity for the group to garner additional influence and control over Decidr, positioning itself as a leader in applying AI to streamline operations, optimise sales, and enhance customer engagement.

Progression of dual-track strategy

Live Verdure’s stepped acquisition of Decidr is a natural progression of its initial dual-track strategy, which the company said aimed to combine operational excellence within its core health and wellness brands, Edible Beauty and 13 Seeds, with AI enablement.

The company said this strategy had delivered significant early results, particularly in the Edible Beauty business, where AI-enabled initiatives have driven meaningful improvements across multiple operational and customer-facing areas.

Through the integration of Decidr’s AI capabilities, Edible Beauty has achieved measurable gains in efficiency, customer engagement, and revenue growth.

Live Verdure said highlights include the successful Proof of Concept (POC) deployment, which demonstrate AI’s potential to reduce costs and improve decision-making in key areas such as inventory management, customer interactions and content production.

Results of Decidr’s online sales agent dubbed ‘Ava’. Source: Live Verdure

Increasing opportunities for Live Verdure

By acquiring a controlling interest in Decidr, Live Verdure said it is well positioned to expand this success beyond Edible Beauty, applying the same AI-enablement framework across its broader portfolio and in new markets.

Decidr has secured contracts and proposals across diverse industries, including e-commerce, retail, debt recovery, childcare, FMCG, media, finance, content production, HR and healthcare.

Live Verdure said these wins validate Decidr’s ability to deliver AI-driven solutions that address real-world challenges, creating opportunities for scalability and revenue growth across its platform.

Decidr has ongoing commercial engagements with leading partners such as ELMO Software, CareerOne, Onside Content, and The Growth Faculty.

Pivotal moment for Live Verdure

Live Verdure executive chairman David Brudenell said the acquisition of a controlling interest in Decidr represented a significant milestone for the company as it continues to integrate and commercialise its advanced AI capabilities.

“Securing a controlling interest in Decidr marked a pivotal moment for the company as it continues to lead the way in AI integration and innovation,” he said.

“Decidr’s horizontal architecture and resulting ability to deliver tangible results across multiple sectors is unmatched, and taking majority ownership enables us to unlock even greater synergies and accelerate its growth trajectory.

“We are incredibly excited about the opportunities this acquisition presents for our shareholders and for Decidr’s continued success.”

Decidr Group founder Paul Chan said the next phase of its relationship with Live Verdure reflected the strong partnership built and the significant growth potential that lies ahead

“LV1’s strategic vision and support have been instrumental in helping Decidr reach this stage,” he said.

“I am excited with the market response to the Decidr products and vision, and with LV1’s strategic majority stake, I believe that further commercialisation acceleration is possible.”

This article was developed in collaboration with Live Verdure, a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.