Game maker iCandy Interactive (ASX:ICI) just invested in a self-described blockchain entrepreneur, and a guy who became YouTube-famous for playing ‘strip FIFA’ games online with women.

The company is paying $US300,000 for 20 per cent of an influencer training program called Xcademy started by 20-year-old YouTuber Joel Morris (“JMX”) and 24-year-old Oliver Bell.

iCandy says they’re building “a mobile first online video influencer training and monetization platform”.

Mr Bell has pinned on his Twitter account a tweet promising “FREE MONEY in 5mins £50-£100”.

Mr Morris’s Youtube account consists largely of videos of semi-naked women, pranks, and clips of himself boxing. It has 2.6m subscribers.

iCandy wants to use Xcademy-trained video influencers to sell its games.

Xcademy and its influencers will get 30 per cent of any revenue earned from game reviews.

iCandy plans to give Mr Morris and Mr Bell 2 million options worth 5c each that expire in 12 months.

iCandy shares were worth 5.9c on Tuesday evening.

Influencing is a dangerous game for ASX companies

Influencers have not historically been very influential for ASX stocks.

Israeli tech company HearMeOut (ASX:HMO) became infamous for the bizarre decision to sign on 15-year-old Danielle “Cash Me Ousside” Bregoli, who rose to viral infamy off the back of a Dr Phil episode and has since gone on to become a rapper named Bhad Bhabie.

She joined the platform alongside 85-year-old broadcaster Larry King.

Crowd Media (ASX:CM8) lets clients hire “social influencers” — bloggers or anyone with a big social media following — to market their products.

Its stock is down 77 per cent in the last 12 months.