“Voice memes” are the latest online media you haven’t heard of, launched by voice-based social media app HearMeOut.

The software maker (ASX:HMO) today launched its version 2.0 app – including a feature allowing  images to be added to a user’s 42-second audio posts.

The images allowed users to “bring your voice to life, effectively allowing users to create ‘voice memes’ ”, the company said.

In the same way as you might scroll Facebook or Twitter, the app allows users to scan through comedy, music or entertainment channels and listen to short voice clips from other users.

Co-founder and chief Moran Chamsi said the app was a way of bringing authenticity back to social media.

“We believe the human voice is the best way to communicate because it conveys our thoughts the most profoundly and personally and the new version of HearMeOut allows our users to do this with a variety of richer features,” he said.

Altruism alone isn’t paying the bills though — and the company is still working on its commercialisation plan.

HearMeOut finished the year with a loss of $6 million and $2.6 million in the bank.

The Israeli-based company (ASX:HMO) has been shopping around its tech already this year, exhibiting at CES conference in January, and Global Mobile World Congress with Ford last month.

Its annual report eluded to a challenging financial position: “the company is dependent on requiring further financing either through capital raise or debt, and on its ability to generate income”.

HearMeOut (HMO) share price movements over the past 3 months.
HearMeOut (ASX:HMO) share price movements over the past 3 months.

The stock was today trading at 10.5c, down from highs of 20c on the announcement of partnership with broadcaster Larry King in December.

For the year ahead, it is focused on expanding its media, influencers and automotive technology offerings – as well as continued development of its “Internet of Things” device HOOP which allows users to control their feed hands-free.

The Internet of Things (or IoT) refers to technology that allows “dumb” devices such as cars, light switches or heart monitors to swap information over the Internet.