What do you call a ‘lambassador’ who moves into repping aged care homes?

We aren’t sure: that’s for HomeStay Care (ASX:HSC) and it’s new cheerleader Sam Kekovich to work out.

HomeStay Wants Mr Kekovich to “shift stereotypes about seniors” and tell people about the tech options the company offers that can keep the elderly in their homes.

Mr Kekovich was an AFL player, mainly for the North Melbourne Kangaroos, in the late 1960s and 70s who managed to parlay his fame into a TV career.

He landed a gig as Meat and Livestock Australia’s Australia Day lamb ads, and got into hot water last year when former Liberal MP Cory Bernardi referred to him as a “lambassador” in a Facebook post saying the former sportsman was backing his new party.

Meat and Livestock Australia was peeved because they say ‘lambassador’ is their IP and as a partly government-funded entity, they and their spokespeople are not allowed to make political statements.

HomeStay wants Mr Kekovich to promote their in-home movement monitors, which alert carers when a person falls.

The company has signed Mr Kekovich for two years, with a possible extension for 12 months, and plans to pay him 6 million options for his services.

The news comes after the CEO quit last week, with no reason given for his exit, but acquired a new chairman and CFO.

It also comes just after the Royal Commission into aged care has rumbled into action, exposing misdeeds within the sector and which is expected to run until December this year.

HomeStay shares remained unmoved at 3c on Monday morning.

HomeStay shares over the last 12 months.