Esports Mogul (ASX:ESH) is building out the product suite for its online tournament gaming platform.

The company said it now offers automated match-making and tournaments for Clash Royale (a strategy game) and Brawl Stars (a 3-on-3 competitive game).

Both games are played on mobile devices — part of Mogul’s strategy to target a global >$US75bn market which is growing at a 13 per cent annual clip.

Shares in the company edged higher by another 10 per cent in morning trade to 2.3c.

All in the (eSports) game

The morning gains followed up a strong month for ESH in October when the stock rose by around 70 per cent — reflective of a broader trend in the ASX small caps sector.

The company’s October gains were driven by a big intraday jump, when it announced it had entered into a strategic partnership with NASDAQ-listed Super League Gaming Inc.

Mogul’s quarterly 4C filing for September showed it booked quarterly revenues of $66,000, with net operating cash outflows of $523,000.

The company finished September with $1.66m cash in the bank, but subsequent to quarter-end it announced it had raised $8m in a “significantly oversubscribed placement”.

Commenting on the popularity of the new titles, ESH said the Clash Royale strategy game — first launched in 2016 — generated $1bn of revenue in its first year on the market.

Esports Mogul’s business model is based around the monetisation of key game titles by positioning brands and sponsored competitions into its tournament gaming platform.

Mogul said it was one of a “very select group of partners” that has been provided access to fully integrate with these titles.

As part of the integration process, the company said it had been granted access to separate application programming interfaces (APIs) for each game to improve the player experience.

“These improvements centre around automation in matchmaking, automatic score reporting, in-game match statistic tracking, and enhanced spectating functionality,” the company said.

Both games are published by mobile game company Supercell which is headquartered in Helsinki, Finland.

Mogul CEO Michael Rubinelli said it builds the value proposition for the company’s tournament gaming platform, as a key channel for marketers and advertisers to engage with online gamers.