Digital marketing leader Crowd Media adds yet another revenue stream as growth accelerates
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Special Report: The deal with KINN Living marks the third new revenue stream for Crowd Media in the last two months.
For online marketing company Crowd Media (ASX:CM8), the disruption caused by COVID-19 over the last two months hasn’t given rise to a slowdown in business.
Over that time, the company has booked three new revenue-generating deals with global brand names – evidence that its market fit and versatile business has been able to withstand the worst of the crisis.
The latest deal announced this morning is with UK-based KINN Living, a leading manufacturer of eco-friendly cleaning products.
Crowd Media officially launched KINN’s Europe-focused website, https://kinn-living.eu/, to drive sales of the company’s products into the EU market.
KINN’s product line includes home-cleaning products such as surface sprays, as well as an organic hand-wash range (as opposed to alcohol-based cleansers) that can be used to prevent the spread of germs in the ongoing battle against COVID-19.
Analysis from Research & Markets showed KINN is at the forefront of a pivot to green cleaning, with the market for eco-friendly home cleaning products expected to grow to more than $US27bn ($42bn) by 2024.
And to launch the site effectively, Crowd Media had to leverage its intellectual property and market expertise across social media and digital marketing.
The result is a sales website with compatibility for five languages, four currencies and 10 different payment methods, as well as direct links to all the major social media channels.
Users can engage with the site in English, French, German, Italian or Spanish and buy goods using USD, GBP, EUR or AUD. Customers can then pay via credit card, or other popular payment platforms such as Apple Pay or buy now, pay later company Klarna.
Crowd Media CEO Domenic Carosa described the launch of such a versatile platform as a “remarkable achievement”.
Carosa said the company was already generating revenue from the KINN deal, adding to the revenue from accessories business I Am Kamu and haircare company London Labs.
“In the space of two months we have added three new revenue streams each pivoting off our digital know-how,” Carosa said.
Investors have taken notice, with shares in Crowd Media more than doubling from their March lows to push back towards 2020 highs in May.
The recent deal-flow is evidence of the company’s execution on the strategic objectives outlined at its AGM last November, where Chairman Steven Schapera highlighted its unique opportunity to capitalise on direct-to-consumer products into the European market.
The company now plans to leverage its existing social media network across more than 10,000 channels globally, as well as advanced knowledge of the Amazon marketplace network, to help KINN increase its market footprint across Europe.
“Crowd has deep experience in digital marketing to millennials and Gen Z in most European countries, now across 12 different languages, and will be using their well-tested influencer and performance marketing strategies to drive KINN sales,” the company said.