Authorities are monitoring people who use free wifi at Sydney’s most famous beaches
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Data tracker Skyfii has renewed a contract to provide free wifi at some of Sydney’s most famous beaches — allowing the local council to monitor online behaviour.
ASX-listed Skyfii markets a wifi system “to allow various types of venues to not only analyse behaviour of anonymous visitors, but also capture data from those who opt-in to free Internet connectivity”.
Data is collected and converted into “a critical sales and marketing tool that allows venues and their commercial tenants to deliver content that is catered to each visitor’s needs and interests”.
Skyfii today announced it had extended a deal with the local council that controls some of Australia’s most famous beaches — Bondi, Tamarama, Bronte and the busy urban centre of Bondi Junction.
Waverley Council uses Skyfii’s (ASX:SKF) ‘IO Platform’ data platform as “a critical reporting tool” that can track customer behaviour.
The technology can also deliver targeted content and marketing, tracking everything from a customer’s preferred fried chicken order to their luxury shopping habits.
Skyfii’s shares were up 8.6pc on the news to 19c, its highest point since the start of March this year.
Skyfii chairman James Scott told investors last year that it had analysed 840 million “visitor journeys” across the globe since its inception.
The cloud-based platform uses existing WiFi infrastructure, bluetooth networks, video sources and tracks web and social use to analyse behaviour anonymously and capture data from people using the internet while they kick back on Sydney’s famed beaches.
An announcement to the ASX this morning said that more than 35 million visitors had piled onto Waverley’s beaches since the tech was first deployed in 2016, and allowed the council to, among other things, identify maintenance requirements along the strip.
Waverley Council and Skyfii have been contacted for comment.
Kevin Trinh, executive manager of Digital Waverley, an arm of Waverley Council said the contract was tied into the council’s Smart Cities initiative.
“We’re always on the lookout for opportunities to improve our service delivery and offerings to the community and the Skyfii platform enables this by providing insights around demographics and movement patterns, improving our understanding of our community and their needs,” he said.
The company’s unaudited FY18 results revealed they expected to deliver a “modest full year profit”, a fair turnaround on the $4.9 million loss it suffered the year before.