Bobblehead maker 333D is hoping NRL fans go crazy over its State of Origin figurines
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Bobbleheads have already won AFL and cricket, and will now insinuate themselves into NRL merch as well.
3D printer-turned-toy maker 333D (ASX:T3D) has won a licence to make and sell 3D printed rugby league figurines until October 2020.
333D will add NRL players to its 100-strong collection of AFL and cricket player bobbleheads.
“We’re planning on launching the NRL State of Origin side in a couple of weeks,” director Tim Naylor told Stockhead.
“Our aim is to try and match what our [sales] targets are for the AFL. For that, we’re trying to target between 5000 and 8000 units for the year.”
333D has had a trying life.
It has had to morph from a seller of desktop 3D printers into a maker of things, after finding that the market for home and office 3D printers didn’t really exist yet.
The company released its Cricket Australia bobbleheads at the fourth Ashes test on Boxing Day, after Australia had comprehensively wrapped up the five test series against England in the first three games.
But Mr Naylor says the final two Melbourne and Sydney tests still netted them $30,000, thanks to “great margins” on the bobblehead products.
It also secured its first AFL licence in September last year, after the season had ended and two years after it first announced that it was getting this deal.
Mr Naylor says AFL fanatics were all over the initial mini league products, with people buying whole teams.
A full AFL team including eight reserves is about 30 people.
Its last quarterly shows that retail is tough.
It made $120,000 from customers on costs of $483,000, compared to receipts of $243,000 in the December quarter and $149,000 before that.
Director Tim Naylor told Stockhead the lower March quarter receipts were due to January and February being quiet retail months, and launching 700 AFL products in February and March.
“We have high [sales] expectations leading into the end of this quarter,” Mr Naylor said.
He expects sales to peak around finals time for both NRL and AFL, and over summer they will look at doing licences for tennis and other sports, such as NBL and foreign leagues.