A resurgence in golf has provided a welcome boost to golf apparel company Red Belly Active, which has seen a rise in sales and is now eyeing the huge US market. Golf has experienced massive growth during the COVID-19 pandemic, with Australian golf apparel company Red Belly Active capitalising on the boom with an overhaul of women\u2019s fashion on the course. The sport is flourishing globally with tee times at courses booked out, memberships up and even a delay for customised golf clubs and equipment. Red Belly Active Director Helen Haynes told Stockhead \u00a0growth has been driven by golf being ideally suited to social distancing and experiencing fewer COVID interruptions than team sports. Haynes said the shift to working from home had also been a positive catalyst, with people having more time to play what can be a time-consuming sport. \u201cThey can sneak out and play golf early in the morning before work starts at 9 o\u2019clock or play into the evenings with 9-hole comps gaining popularity\u201d she said. \u00a0Haynes said past players had come back to the sport, while new players had caught \u201cthe golfing bug\u201d with about 10% of the Australian population or 1.3 million people now regularly hitting the course. \u201cAccording to Golf Australia, 253,000 more people played golf in 2020 than 2019 so within a year it has grown substantially,\u201d she said. \u201cIn the US the increase of new women golfers is up by 8% with around 6 million women playing the sport \u2013 the highest increase in five years.\u201d \u00a0 Red Belly Active improving fashion on the course For Red Belly Active -- named after the many red bellied black snakes living on Australian golf courses -- \u00a0the renewed popularity of golf has been a welcome boost to the company Haynes started with her friend Shannan Webber in 2017. Haynes herself is a keen golfer whose husband is a pro and coach in Sydney, while Shannan\u2019s family is also heavily involved in the sport, with her talented son aiming to become a pro golfer. \u201cWe were growing at around 300% annually and are on a massive trajectory again,\u201d she said. With golf clothing particularly for women changing little over the years, Red Belly Active has been at the forefront of making it more stylish and practical. \u201cGolf is a very traditional game and the apparel women have been forced to wear has not really changed with shorts down to the knee, longer skirts, thicker fabrics and a real structured feel,\u201d Haynes said. \u201cThere was not much shape to the clothes, and it was a very conservative look and over the years, women have been looking for something different.\u201d \u201cWe\u2019ve tried to design apparel that is light, sporty, more fitted, comfortable and brighter -- and it has been exceptionally well-received.\u201d While Red Belly Active also makes apparel for male golfers, Haynes said the company plans to predominately remain focused on serving the female market. \u201cGolf has been predominately a male-dominated sport and the big brands have mainly focused on the men\u2019s game,\u201d Haynes said. \u201cWe have turned it around to shift the focus to women because we truly believe female golfers deserve a brand that is dedicated to their needs, wants and style.\u201d \u201cOur mission is to disrupt the golf apparel industry and attract more\u00a0women to golf.\u201d Company launches crowdfunding to spearhead future growth Red Belly Active will launch an exciting crowdfunding campaign on Wednesday to fund future expansion, particularly into the burgeoning US market. \u201cWe have done well in Australia but we want to hit that US market hard. It is massive, and an incredible opportunity for us,\u201d Haynes said. Haynes is confident people\u2019s love affair with golf and Red Belly Active will continue beyond the COVID-19 pandemic. \u201cWe are maximising the opportunity of this booming market and taking our golf apparel brand global,\u201d she said. \u201cAll these new golfers need clothing that looks good and suits their busy lifestyle and we know they\u2019re not buying skorts just for golf but to go to the beach, walks, shops, for a coffee and to feel good in what they\u2019re wearing.\u201d For more information about the Red Belly Active\u00a0equity crowd funding visit Birchal. This article was developed in collaboration with Red Belly Active, a Stockhead advertiser at the time of publishing. This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions. Any documents linked or referred to in this article were not selected, modified or otherwise controlled by Stockhead. Stockhead has not provided, endorsed or otherwise assumed responsibility for any financial product advice contained in the documents linked or referred to in this article.\u00a0 Always consider the general CSF risk warning and offer document before investing.