Corporate: Murray Cod has a new ambassador. Heston Blumenthal.
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You might know Murray Cod (ASX: MCA) as the company that had to deny it was affected by the Darling River fish kills as it grew them in its own tanks.
From today they will likely be better known as the company affiliated with celebrity chef Heston Blumenthal. This morning they announced a five-year agreement where Blumenthal and the Fat Duck Group will become “the business’ key advocate”.
This means, Blumenthal will “showcase” Murray Cod’s fish through Fat Duck’s social media, events and restaurants. Additionally, he will act as an advisor to the company with its menu and product development.
A Blumenthal-associated company will be granted 1.5 million shares in Murray Cod within the coming days.
Blumenthal said he was “delighted” to be affiliated with the company, noting they shared some common practices and praising their final product.
“The innovative way they have created a luxury fish product by combining natural processes evolved over millions of years with cutting edge technology aligns with the way I approach food and cooking resulting in fantastic quality,” Blumenthal said.
Murray Cod chairman Ross Anderson said, “We are confident the involvement of his group as a stakeholder in MCA will further accelerate our progress in securing Aquna’s position as a global luxury food brand”. Aquna is the brand under which Murray Cod sell its products.
“Heston’s imaginative and inventive ideas will extend to menu and product development and will mesh perfectly with the innovative ethos of the team at MCA.”
Shares jumped by 3 per cent at market open to 16.5 cents.
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