Cameron Adams, co-founder of Canva, is joining the board of esports tournament platform Esports Mogul (ASX:ESH).

Adams co-founded the graphic design service in 2012 which is now valued at $US3.5 billion ($5.1 billion).

Prior to that he ran his own design agency, working for clients including Atlassian and TEDx. He joins Mogul as a non-executive director today as the company moves to monetisation.

Esports said Adams’ experience in scaling technology businesses would be an asset to the company.

“Cameron’s experience will be a massive benefit for the Mogul team, providing invaluable insight and guidance in their pursuit of making Mogul the premier online esports destination for gamers, fans, teams, influencers publishers and organisers,” chief strategy officer Mick O’Kane said.

Mogul boss Gernot Abl, Cameron Adams and Mogul’s chief strategy officer Mick O’Kane (Pic: EsportsMogul)

Adams endorsed the company and expressed confidence in its future.

“Their product is unparalleled within the esports market and I look forward to helping the team continue to improve it and grow the monetisation opportunities that have arisen from the launch of Mogul’s Branded Hubs earlier this year,” he said.

Adams will replace George Lazarou on the board, but Lazarou will remain chief financial officer and company secretary.

Shares in Mogul rose as much as 40 per cent with this morning’s news, after stagnating for several months.

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