Nutritional Growth Solutions will expand its US presence with a key e-agreement with supermarket giant Kroger.

Paediatric nutritional products provider Nutritional Growth Solutions (ASX:NGS) has expanded its grocery presence in the US, through an e-commerce distribution agreement with the country’s largest supermarket chain by revenue, Kroger Co (NYSE: KR).

The non-exclusive agreement will see NGS’s entire trademarked Healthy Heights product range stocked on Kroger’s e-commerce channel, which has reported an increase in sales of 113% across 2020 and 2021.

The agreement also includes stocking the range on e-commerce channels of Kroger Co subsidiaries, Ralphs and Smith’s Drug and Food.

NGS CEO and managing director, Liron Fendell says the three new channels build on the stocking of its range on the e-commerce channel of the US’s largest general retailer Walmart and

“To add companies of this calibre to our trusted list of distribution channels is a testament to our Healthy Heights products that have been created by specialist doctors after decades of research into the link between child nutrition and growth, and are clinically proven to support growth development,” she says.

Doctors at world-renowned Israel’s Schneider’s Medical Centre have for more than 20 years been undertaking research and developing the NGS product range.

Launch of the NGS products on comes at a time when millions of parents in the US are seeking healthy, safe, label certified nutrition for their children.

NGS has seen growing demand for its toddler Healthy Heights Grow Daily range since the start of an infant formula crisis in February.

“We are proud to be able to offer these products from our manufacturing facility in Utah, especially during a time where safety over children’s formula products continues to be a huge concern,” Fendell says.

The agreement will start immediately with no conditions to be met prior to commencement.

NGS’ listings on will run on a month-to-month basis with either party able to terminate immediately.

This article was developed in collaboration with Nutritional Growth Solutions, a Stockhead advertiser at the time of publishing.

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.