Nutritional Growth Solutions partners with global entertainment company to spearhead growth in Asia
Health & Biotech
Health & Biotech
Special Report: Nutritional Growth Solutions (NGS) — the nutraceutical company behind the ‘Healthy Height’ protein powder that promotes healthy childhood growth — has partnered with Yoola, a US based entertainment company with a plethora of worldwide influencers and brands under its belt.
Nutritional Growth Solutions (ASX:NGS) is taking its growth into Asia to the next level by partnering with world-renowned US based entertainment company Yoola.
NGS will tap into its resources for organic interaction, with a specific focus on the Asian audiences to grow its consumer base in that region. The multichannel network company works with child influencers such as “Like Nastya” and Gavin Thomas.
NGS chief executive Liron Fendell said it’s a big step forward for the company and its Asia strategy.
“In a world where the e-commerce business model dominates, we cannot wish for a bigger and stronger partner that will help us gain immediate brand awareness and engagement in the Asian region,” she said.
The agreement with Yoola will transform the Healthy Height brand into a global name, complementing NGS’s existing US sales through online channels including Amazon.
To date Yoola has successfully built bridges between Western content creators and Asian audiences and it has agreements with China’s leading social networks including Weibo, ByteDance and Tencent.
Eyal Baumel, chief executive officer of Yoola said they are happy to be working with NGS to raise awareness about the Healthy Height brand to children around the world.
“Kid influencers are today’s role model for kids, and we want to help them use their platform to share positive and educational messages, stories and products,” he said.
NGS listed on the ASX in October last year with a significantly oversubscribed IPO due to keen interest from investors. During the peak of the COVID-19 pandemic this year, NGS saw its US sales spike. NGS also recently launched its new flagship online store with China ecommerce giant Alibaba.
This article was developed in collaboration with Nutritional Growth Solutions, a Stockhead advertiser at the time of publishing.
This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.