InteliCare gets new distribution network with capital-light deal
Health & Biotech
Health & Biotech
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Special Report: InteliCare has expanded the distribution network for its aged care monitoring sensors with a deal that enables it to make inroads into Victoria.
InteliCare (ASX:ICR) has signed an agency agreement with Rehab Hire, a sales and hire business that supplies equipment and services to over 2,000 aged care, hospital and private clients in the Melbourne area.
The agreement is for an initial term of 12 months and there are no binding sales targets or exclusivity, but Rehab Hire intends to recruit a dedicated sales force for the InteliCare system.
InteliCare says it’s a vindication of its capital-light, indirect sales channels and a validation of the InteliCare value proposition.
“We believe there is a significant opportunity for InteliCare’s products driven by the changing landscape for both the aged care and disability sector,” Rehab Hire director John Scanlon said.
InteliCare chief executive and managing director Jason Waller says Rehab Hire has a track record growing and scaling its business.
“They are very agile and have demonstrated an ability to capture new opportunities and investing resources to market new technology,” he said.
It has developed InteliLiving, which uses home sensors – not cameras – to help seniors and people with disabilities live at home independently.
It uses the sensors and artificial intelligence to learn about the daily routine in a home, and then sends a message to the care team if there are deviations from that routine.
InteliCare’s other offering is InteliCare Pro, a larger-scale SaaS product for care providers such as aged care facilities, home care providers or hospitals.
It integrates the InteliLiving output into a dashboard system that lets providers monitor many residents at once.
With the number of Australians aged over 70 set to double over the next 15 years, analysts say the aged care sector has a number of tailwinds forming behind it.
This article was developed in collaboration with InteliCare Holdings, a Stockhead advertiser at the time of publishing. This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.