Brewer Broo Limited soared after announcing a $120 million distribution partnership for its premium lager beer in China, Australia’s largest since the globalisation of Fosters.

The shares surged after the announcement, closing up 30 per cent at 38.5c.

The seven-year deal is with Beijing Jihua Information Consultant which will exclusively market and distribute the Broo Premium Lager beer products in China.

The agreement effectively forward sells 1.5 billion litres of Broo Premium Lager beer products over the seven years with Jihua paying a fixed rate.

Revenue generated over the full seven years would be RMB602 million, or about $A120 million.

Shares in Broo have surged in Monday trade.
Shares in Broo have surged in Monday trade.

China’s beer market is the largest in the world with sales of more than five billion cases of beer a year.

“Jihua’s distribution reach in China will see Broo Premium Lager penetrate the Chinese beer market and expand into a major brand over the coming years,” says Kent Grogan, founder and CEO of Broo.

“Our focus is now on continuing discussions we are having in other international markets and expansion domestically.”

 Broo, which produces Broo Premium Lager and Australia Draught, raised $10.5 million at 20 cents a share when it listed on the ASX in October last year.
This article first appeared on Business Insider Australia, Australia’s most popular business news website. Read the original article. Follow Business Insider on Facebook or Twitter.