Kim Kardashian and Floyd Mayweather Jr sued over alleged crypto ‘pump and dump’
Coinhead
Coinhead
Reality TV star Kim Kardashian, boxing legend Floyd Mayweather Jr. and former NBA star Paul Pierce are facing a lawsuit alleging they misled investors when promoting sh*tcoin EthereumMax in 2021.
According to the Hollywood Reporter, the lawsuit, which was filed last week in a Los Angeles federal court, claims the celebs spruiked EthereumMAX (EMAX) in order to boost its price quickly so they could make a swift profit and exit.
What’s being alleged is a tactic commonly known as a “pump and dump”, which leaves investors and followers high and dry, essentially lumped with a worthless crypto.
The lawsuit accuses the stars of misleading their followers by convincing them to buy EMAX tokens, only to then sell the tokens once their value was inflated. The celebs were allegedly paid in EMAX tokens for sponsorships and exited with substantial gains, dumping on unsuspecting investors.
The EMAX historical price chart tells its own pretty clear story…
Back in early June, Kardashian promoted EthereumMax to her 250 million followers on Instagram with this message:
Not long after this post from Kardashian, along with a separate Twitter mention, the EMAX price mooned by more than 1,300%. About a month later it had dropped nearly 98% from there.
“This meteoric rise did not last long, and EthereumMax began to deflate immediately after Defendant Kardashian’s post,” the official complaint reads. “On July 15, the price of the EMAX Token hit its all-time low: $0.000000017 per unit, a 98% drop from which it has not been able to recover.”
Meanwhile, Mayweather Jr. wore boxing shorts featuring an ad for EthereumMax during his exhibition match with Logan Paul in June. (Paul, incidentally was accused of shilling another absolutely worthless crypto called Dink Doink to his 23 million followers last year, but that’s another story.)
And a month before that, in May 2021, former Boston Celtics star Pierce promoted the tokens in the wake of a spat with his former employer ESPN.
.@espn I don’t need you. I got @ethereum_max I made more money with this crypto in the past month then I did with y’all in a year. TRUTH shall set u Free 🤪🤪 my own Bosshttps://t.co/3irnuWYve3 check it out for yourself
— Paul Pierce (@paulpierce34) May 26, 2021