Adveritas Ltd (ASX:AV1) creates innovative software solutions that leverage big data to drive business performance.

Adveritas’ ad fraud prevention software, TrafficGuard, is its first available software as a service.

Early adopters of TrafficGuard include LATAM super-app, Rappi and APAC super-app, GO-JEK.

TrafficGuard is the world’s first full funnel measurement, verification and fraud prevention solution for digital advertising.

Operating in real time across all digital channels, TrafficGuard targets invalid traffic before it reaches your ad budget. Using TrafficGuard, marketers, agencies and ad networks can both detect and prevent invalid traffic in real time in order to maximise the return on their advertising and scale their business using real data.

Trusted by global brands, TrafficGuard is a multiple award winning fraud prevention product recognised by The Drum, the Martech Breakthrough Awards 2020 and voted the Most effective anti-fraud solution by Mobile Marketing 2020.

KEY PEOPLE

Stephen Belben, Non-Executive Chairman

Mr Belben has 17 years’ experience in both executive and non-executive director roles, at a number of public and private companies. This experience follows 9 years as a senior partner at Ernst and Young, specialising in corporate and assurance work in Western Australia.

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Mathew Ratty, Chief Executive Officer

Mr Ratty is an experienced investor focused on Australian and US equity and debt markets. He has extensive experience across capital raising, seed investment negotiation, corporate strategy and financial modelling. He is the co-founder of MC Management Group Pty Ltd, a venture capital firm operating in domestic and international debt and equity markets, who are a substantial shareholder in the Company. At MC Management, Mr Ratty also holds the role of Head of Investment and is responsible for negotiating deal structures and asset pricing for companies in the healthcare, financials and technology space. Prior to this, Mr Ratty was a director and analyst at property development and equity company, Gladstone Bridge. Mr Ratty has also held the role of Non-Executive Director at listed medical technology company, Admedus Limited (ASX: AHZ).

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Andrew Stott, Non-Executive Director

Mr Stott has significant experience in global technology M&A for listed and unlisted companies. He is originally from the UK and worked in London and New York before moving to Singapore in 2012 to open the offices of an international tech-focussed law firm. Before establishing his own advisory firm in early 2018, Mr Stott was the Asia managing partner, and regional head of corporate, of a global law firm and has advised on in excess of US$20bn in transactions in Asia, Australia, Europe and the US. Mr Stott was, until June 2018, a Board member of the Asia Video Industry Association (AVIA), an industry lobbying association representing the video industry in Asia. AVIA’s 130-member organisations include leading advertising & marketing agencies, media groups, government regulatory bodies, telecom companies, new media service providers and network enablers. Mr Stott has been working as a consultant to Adveritas since August 2018, helping implement its expansion strategy through partnerships with internationally based customers and partners.

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Mark McConnell, Non-Executive Director

Mr McConnell has extensive experience in both listed and unlisted technology companies in Australia and abroad. He is the CEO/Co-founder of The Citadel Group Limited, a leading health and enterprise software company, in addition to several other directorships in start ups, sporting organisations and charities.

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Renaud Besnard, Non-Executive Director

Mr Besnard is a senior marketing executive currently based in San Francisco. Mr Besnard’s roles have included Vice President, Growth lab at PayPal, Senior Director of Global Growth and Product Marketing at Twitter, and Director of Marketing for Asia-Pacific (excl. India) at Uber Technologies Inc. Prior to joining Uber, Mr Besnard was a long-standing Google executive, having spent almost 10 years in senior positions in Europe and Asia. Mr Besnard is very experienced at developing and executing marketing strategies and leading global growth marketing and global product marketing campaigns across consumer and advertiser audiences. Mr Besnard holds a Bachelor degree in Commerce from ESSCA Business School (France), a Masters in International Business from the University of Manchester (UK) and an MBA from the University of Oxford (UK).

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