Unicorns Podcast: Get ready for SOHO, real estate’s new giant killer
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The Unicorns Podcast connects you to some of the best and brightest founders, CEOs, executives, business owners, VCs and inspiring leaders who make things happen and inspire others.
Hosted by media and PR veteran and CEO of Mojo Media, Justin Kelly, we chat to leaders on the front line on how to get started, what it takes to build a successful business, how to overcome challenges, and advice for those on a similar journey.
In this episode, Justin speaks with Jonathan Lui, founder and CEO of booming real estate app sohoapp.com. Lui is the co-founder of ASX listed Airtasker.
Sohoapp.com is a personalised real estate matching platform powered by AI that helps you find your dream home faster. Simply swipe right or left on properties you’re interested in and the more properties you rank, the better your matches and search results will be for you.
The Soho app is the only real estate platform that improves your results the more you use it by analysing properties you’re interested in and improving your property suggestions, as well as alerting you as soon as new property matches hit the market.
The platform is completely free for agents to list properties for Sale or Rent, immediately saving thousands of dollars when bringing a property to market. Whilst listing is free, sohoapp.com offers technology solutions to real estate agents such as access to real-time market demand analytics on their listings as well as end to end rental management features.
Hot on the heels of a fresh acquisition of homesales.com.au, Lui talks through the next stages of the business, how sohoapp.com is taking on the Goliaths of the industry and his advice for entrepreneurs looking to create their own start up companies.
Tune in below.